Where I have been…

Strategist, Loyalty Marketing (Contract):  Aug 2024 – Present
CAA Group of Companies (Toronto, ON, Canada)

Account Executive (Contract):  Aug 2022 – Feb 2022
Ogilvy Canada (Toronto, ON, Canada)

Digital Strategic Planner:  Oct 2022 – Aug 2024
BAM Strategy (Toronto, ON, Canada)

Major Accomplishments:
-Sanofi: Launched CRM Programs for 12 CPG Brands including Allegra, Dulcolax, Icy Hot, and more
-Conducted Web and SEO audits to streamline web, UI, and content strategy for over 14 CPG Brands
-Reckitt Benckiser: Enfamil A+ Premium Contest – generated over 5000+ unique entries over 6-weeks
-Trained on Julien Cole’s Planning Dirty – Strategy School Fundamental Modules

Content and Marketing Specialist: May 2019 – Feb 2020
Springfree Trampoline: goba Sports Group (Toronto, ON, Canada)

Major Accomplishments:
-The Addams Family Partnership: Generated 2343 unique leads and increased web traffic by 29% YOY
-Custom Trampoline Launch: Achieved 87% of budgeted sales, generated 1676 unique leads and increased web traffic by 84% YOY
-Black Friday 2019: Increased sales revenue by 15% YOY and website traffic by 109% YOY

Strategist:  Jan 2016 – May 2017
Digital Headquarters (Karachi, Pakistan)

Major Accomplishments:
-Dettol Pakistan – Global Hand Washing Day 2016: Won Guinness World Record 2016 for most hands washed in a single day for Dettol Pakistan
-Gaviscon Pakistan – Launched Gaviscon on Digital Media
Live Life with Relish: Nominated in Pakistan Advertisers Society Annual Awards 2017 for Best Campaign- Health

OTHER

Implementation Consultant: Feb 2020 – Present
Ceridian (Toronto, ON, Canada)

Major Accomplishments:
-Successfully Implemented Ceridian HR Module for Clients: Metro Logistics (>15000 employees), WESCO (800-1000 employees), City of Temple, Texas (1000-1500 employees)

Graduate Teaching Assistant: Sept 2017 – Apr 2019
Ryerson University (Toronto, ON, Canada)
Courses: Social Media Marketing and Principles of Marketing

 

EDUCATION

Masters of Science in Management (Marketing) Jun 2019
Ryerson University, Toronto, Ontario, Canada (CGPA: 3.78)

CERTIFICATIONS

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