I chose this topic as part of my mandatory master’s thesis. Coming from a digital agency background, I wanted to explore the theoretical side of social media. During my time at the agency, clients and peers had consistently complained about social media engagement – why aren’t we getting the results? That is where I thought…
Read More
Determinants of Creativity
This research will always be very close to my heart! I, along with a group of four people, chose this topic as part of our mandatory undergraduate thesis. I will start with a bit of context on how we actually were stupid enough to select such a subjective matter for our research. I was always…
Read More