I choose this topic as part of my mandatory master’s thesis. Coming from a digital agency background, I wanted to explore the theoretical side of social media. During my time at the agency, clients and peers had always been complaining about social media engagement – why aren’t we getting results? That is where I thought…
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Determinants of Creativity
This research will always be very close to my heart! I, along with a group of four people, choose this topic as part of our mandatory undergraduate thesis. I will start with a bit of context on how we actually were stupid enough to select such a subjective matter for our research. I was always…
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