Where I have been…

Implementation Consultant: Feb 2020 – Present
Ceridian (Toronto, ON, Canada)

Major Accomplishments:
o Implementing HCM Benefits Systems for Customers
o Participate in consulting sessions to provide best Human Capital Management practices
o Successfully Implemented Clients: Metro Logistics (>15000 employees), WESCO (800-1000 employees), City of Temple, Texas (1000-1500 employees)


Content and Marketing Specialist: May 2019 – Feb 2020
Springfree Trampoline: goba Sports Group (Toronto, ON, Canada)

Major Accomplishments:
o The Addams Family Partnership: Generated 2343 unique leads and increased web traffic by 29% YOY
o Custom Trampoline Launch: Achieved 87% of budgeted sales, generated 1676 unique leads and increased web traffic by 84% YOY
o Black Friday 2019: Increased sales revenue by 15% YOY and website traffic by 109% YOY


Graduate Teaching Assistant: Sept 2017 – Apr 2019
Ryerson University (Toronto, ON, Canada)

Courses: Social Media Marketing and Principles of Marketing


Account Manager:  Jan 2016 – May 2017
Digital Headquarters (Karachi, Pakistan)

Major Accomplishments:
o Dettol Pakistan – Global Hand Washing Day 2016: Won Guinness World Record 2016 for most hands washed in a single day for Dettol Pakistan
o Gaviscon Pakistan – Launched Gaviscon on Digital Media
Live Life with Relish: Nominated in Pakistan Advertisers Society Annual Awards 2017 for Best Campaign- Health


Brand Executive: Jun-Dec 2015
14th Street Pizza Co. (Karachi, Pakistan)

Major Accomplishments:
o “I Eat Clean” campaign in partnership with P&Gs Lifebuoy Soap: increased sales revenue by 78% YOY



Masters of Science in Management (Marketing) Jun 2019
Ryerson University, Toronto, Ontario, Canada (CGPA: 3.78)

Bachelors of Business Administration (Marketing) Jan 2016
Shaheed Zulfiqar Ali Bhutto Institute of Sciences and Technology (SZABIST) Karachi, Pakistan



Google Ads Fundamentals